Users will soon have a new feature that enables them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the company announced that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This shift coincides with a rise in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this output is classified as mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” said a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its app identified as artificially created. In total, in excess of 100 m media items are submitted to the app daily, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of AI-generated videos they watch by accessing the topic control option in the app and picking AI-made media. Other topics that are already be adjusted under the tool encompass current affairs, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines mandate content makers to tag convincing AI-generated content, and it forbids malicious fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on apply an “AI-made” tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2 million AI literacy fund for specialists and institutions to produce informative material about ethical AI use. This program will assist non-profit groups specializing in training computer science.
Content Safety Approach
TikTok has defended its content review process, during debate over intentions to lay off numerous content moderators in Britain. TikTok is set to cut 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official explained that human moderation would continue to be important, but automated tools can protect employees by filtering out the most graphic content prior to it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
