"A family located in north London is looking for an exceptional and skilled tutor to guide their smallest child on his initial journey to turning into an English gentleman."
Looking at this listing, you might readily miss the phrase "initial stages" as mere a turn of phrase.
However, it may be the crucial aspect of this distinctive job advert, as it seeks to find a mentor for a 12-month-old.
Many of responses have since been received since the unidentified family posted their request for the highly paid tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the listing has received attention across the press, with numerous asking why?
Innovative Idea
A tutoring expert, CEO and founder of a global tutoring firm, which is supporting the family in their search, said that notwithstanding initial doubt, he viewed the idea "forward-looking", and "progressive".
When he met the family, he noted they recognized the unusual character of their request, and how immature their son is.
However, they stated that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural bias had already become established".
But what does the family indicate by "cultural bias"?
It's "comprehensive", Adam answered. "How you eat, how you speak".
He said the older sibling had adopted "really subtle, unspoken signals" from the family, and had adopted their cultural habits. The family explained to Adam they wished to avoid the same situation to repeat itself with their new baby.
The intention: To engage a UK tutor, who should speak with Received Pronunciation, to guide the baby from day one.
Subtle Influence
"A lot of the learning at the beginning here is kind of absorbed naturally," said Adam.
It's through this osmosis that the family are aiming the child will pick up the UK customs they wish to instil.
He said the tutor had to be somebody who went to "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The tutor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, effortlessly," he said.
Money No Object
The family explained to Adam the chosen tutor should preferably also have knowledge of or interest in horse riding, skiing, creative fields and musical activities so as to influence the child in a diverse set of passions.
More than that though, he stated the family wanted the tutor to sign up the child on a variety of courses so the child would be "horseback riding and starting an tool by the time they are around three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will lead to success and open doors.
"For all the rights and wrongs of that, because it's definitely a social class indicator," he comments.
However, in spite of all this tutelage in "Britishness", could the child pick up what is termed cultural leaning from the globally influenced family he lives with anyway?
"Certainly", answered Adam. "The parents know this could fail, but they've just taken the view of, 'we should try and let's go as soon as we can', because the cost of it is not relevant," he stated.
Impractical
Several in the tutoring industry who express similar concerns.
Another CEO, chief executive of a tutoring service, who supplies individual instructors, wrote that "the process of becoming bicultural, or actually, forming one's identity, is something that must be experienced personally, not manufactured."
He wrote that he had moved from the Far East to the United Kingdom at the period of seven, and had been educated understanding and embodying two backgrounds. He progressed to be educated at a prestigious UK institution.
"The concept that a single person can serve as a embodiment of English culture, someone who can in some way transplant the characteristics of a British gentleman onto a 12-month-old child, strikes me as naive and impractical," he commented.
"From my perspective, having a distinctly British tutor from infancy will will not instantly produce the outcome they desire.
"I wasn't provided with such a figure, and yet I have been fortunate enough to experience several of the situations they desire for their son."
He added: "The reality is, personal identity can not be imposed from the outside; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Naturally, English culture is something the expert believes can be educated – and marketed.
"In my view the reality that the global community regards us in this regard is something that we should be cherishing|valuing|appreciating
